Mobile Site Highlights

At first TicketsNow considered building a mobile app, but soon realized it that a mobile site was a better choice for them: it would work on all platforms and be easier to update. The new mobile site concentrates on making ticket and event information accessible and purchases a breeze. Simple, direct navigation helps users quickly find events that interest them and prominent search functionality makes it easy for customers who know exactly what they want to zero in. Ticket listings can be sorted by price, seat location and number available to further help filter results. Once a customer is ready to buy, a streamlined checkout process keeps purchases stress-free.

The Results

In the first month after TicketsNow launched the mobile site, average order values from mobile devices increased 8%, conversion rate grew by a sustained 50% and sales grew by 100%. The mobile site also increased return on ad spend by 30%. With a successful mobile site and mobile-targeted AdWords campaign under their belt, TicketsNow has found a winning-formula that works for them—and their customers.